GREENSBORO, N.C. (Nov. 3 2005) – Market America, a product brokerage and Internet marketing company specializing in One-to-One Marketing and Mass Customization, today announced the introduction of five new health assessments to its Gene SNP™ DNA Screening Analysis line. The new tests use nutrigenetic science to provide consumers with personalized health recommendations based on diet, lifestyle and genetic profile. In addition to the new assessments, the company has improved the Gene SNP Comprehensive panel, which includes five tests in one.
The five new Gene SNP DNA Screening Analysis panels focus on specific areas important to overall health: Antioxidation/Detoxification, Bone Health, Heart Health, Inflammation, and Insulin Sensitivity. Each test includes an easy-to-use cheek swab for collecting a DNA sample and a lifestyle questionnaire. After submitting the cheek swab and questionnaire, consumers receive a personalized, confidential health assessment based on their specific genetic profile. The report also includes a personalized Health Action Plan designed to help individuals make informed choices about their health. Consumers are encouraged to discuss the Health Action Plan with their physician.
Included in the personalized Health Action Plan is a nutritional supplement formula that can help consumers address issues identified in the report. The formula comes in a three-month supply of convenient travel-sized packets.
Nutrigenetics is the study of how a person’s genes, lifestyle and diet interact to affect overall health. Through advanced analysis of DNA and lifestyle questionnaire answers, Gene SNP DNA Screening tests can provide consumers with valuable health information allowing them to prepare and adjust for potential risks. By identifying variations in DNA, nutrigenetics allows consumers to lower their risks for specific conditions and diseases by altering lifestyle and diet to achieve optimal health.
Through a partnership with Market America, Sciona, a Boulder, Colo.-based pioneer in nutrigenetic research, provides DNA analysis and the Health Action Plans. Sciona uses a proprietary, patent-pending software program that utilizes complex algorithms to produce the Gene SNP reports from information gathered in the genetic analysis and diet and lifestyle questionnaire.
Gene SNP DNA Screening Analysis test kits are available through Market America’s independent distributors. To find a distributor visit the products page at marketamerica.com. Individual Gene SNP panels have a suggested retail price of $125.00. The comprehensive panel has a suggested retail price of $249.95. Prices include a test kit, DNA analysis and Health Action Plan.
ABOUT MARKET AMERICAMarket America’s unique business model combines the power of the Internet and One-to-One Marketing to sell innovative products and services through independent distributors around the world. Founded in 1992, the company has realized more than $1.5 billion in suggested retail sales. The company now has more than 110,000 independent distributors worldwide. In 2005, the company opened operations in Taiwan and plans further expansion into the Pacific Rim. More information is available at www.marketamerica.com.
ABOUT SCIONA Sciona is a privately held, international company that provides personalized health and nutrition recommendations based on an individual's diet, lifestyle and unique genetic profile. The Company has created a powerful set of tools that enable consumers to harness the scientific information uncovered in the Human Genome Project. Sciona is headquartered in Boulder, Colorado with offices in Europe, and research facilities in New Haven, Connecticut in the Yale University Research Park.# # #
