Showing posts with label BCAAs. Show all posts
Showing posts with label BCAAs. Show all posts

Friday, October 26, 2012

NBA Basketball superstar from the NY Knick's Carmelo Anthony has teamed with internet retailer Market America/SHOP.COM to launch Isotonix® Champion Blend Plus



NBA Basketball superstar from the NY Knick's Carmelo Anthony has teamed with internet 
retailer Market America/SHOP.COM to launch Isotonix® Champion Blend Plus, the latest offering in the company’s advanced health & nutrition supplement line.  The launch party drew a huge crowd of celebrities and athletes – including Tommy Hilfiger, Irve Gotti, Scottie and Larsa Pippen, Caroline Manzo, Maxwell, and of course La La Anthony was on hand to support her man at the launch of Champion Blend Plus. There were even a host of Carmelo’s Kicks teammates here tonight – with Jason Kidd, Amar’e Stoudemire, Marcus Camby, Baron Davis, Kurt Thomas, J.R. Smith in the house
Isotonix Champion Blend Plus
This Isotonix formula supplement helps you perform at your best.  This formula is changing the game – and changing the way you take vitamins! Champion Blend Plus has exactly what the body needs to support its muscles with essential nutrients, keep the body’s defenses up with powerful antioxidants, and provide a boost of energy from great vitamins, Isotonix Champion Blend Plus is everything one needs to be a true champion. 
“I’m always looking for the best thing to keep my body working at its peak, whether it’s during my workouts or in the heat of the game,” Carmelo said. “I need my muscles strong and responsive. I need my body feeling healthy and fresh. So I started talking to JR and Loren, asking if they had something that could help.”
Market America/SHOP.COM President and Chief Executive Officer JR Ridinger and Senior Vice President Loren Ridinger helped lead the development of this cutting-edge supplement, one that can help not only world-class athletes, but anyone stay in shape and feel great.
Added Loren Ridinger: “Carmelo really pushed us to create this product, and we’re glad he did. Market America and the Isotonix family of products have added a true champion to their lineup – in more ways than one.”
The product, available through SHOP.COM, combines Branched Chain Amino Acids to help retain muscles; the powerful antioxidant Pycnogenol®, the perfect ingredient for those living an active healthy lifestyle as it helps combat aggressive free radicals before they cause harm to the body; and activated B-vitamins, proven to provide the body with a boost of energy. *
Tommy Hilfiger, Loren Ridinger with Carmelo Anthony
Isotonix Champion Blend Plus utilizes the scientifically-proven Isotonix Delivery System – which allows for vitamins and nutrients to be absorbed by the body faster and more efficiently than other delivery systems.
“Performance. Defense. Energy. That’s what this product is all about,” said JR Ridinger. “We are so proud of Carmelo’s involvement in bringing this product to everyone. Now everybody can take a shot at being a champion.”
Added Carmelo: “They didn’t have exactly what I was looking for, so they created it. And they took it to the next level. No more pills – now you can drink your vitamins.”

Primary Benefits of Isotonix® Champion Blend Plus *:

  • Promotes healthy muscle growth and muscle retention
  • Helps reduce muscle fatigue
  • Supports bone health
  • Provides antioxidant protection to minimize the effects of free radicals
  • Contains activated forms of select B vitamins to ensure optimal utilization by the body
  • Increases energy
  • Promotes cardiovascular health
  • Promotes optimal immune functions












What Makes Isotonix® Champion Blend Plus Unique?
Isotonix Champion Blend Plus is exactly what your body needs to preserve your muscles with essential nutrients, keep your body’s defenses up with powerful antioxidants, and provide you with a huge boost of energy from great vitamins. Performance, defense, energy – everything you need to be a true champion.

Performance is the key measure of success, which is why Isotonix Champion Blend Plus is formulated to help benefit the performance of active adults with Instantized Branch Chain Amino Acids. Being both instantized and isotonic, you’re getting a product with superior bioavailability, allowing for faster absorption.

To defend your body from the effects of free radicals, Isotonix Champion Blend Plus provides an array of antioxidant benefits, thanks to the inclusion of Pycnogenol® - the isotonic form of which is exclusive worldwide to Market America – to help combat free radicals before they cause oxidative stress to the body.

Finally, all champions need the energy not only to compete, but to train, by including the activated forms of B vitamins – which are more readily processed by the body and thereby increase their effectiveness.

And, thanks to the utilization of the most advanced nutrient delivery system available anywhere - Isotonix® - you can be sure your body is getting the best - rapid absorption, no binders or fillers and maximum results. It all adds up to an unmatched product for the person looking to raise their game to the next level - Isotonix Champion Blend Plus.

Key Ingredients Found in Isotonix® Champion Blend Plus
Pycnogenol® (25 mg) 
Pycnogenol is a natural plant extract from the bark of the maritime pine tree, which grows exclusively along the coast of southwest France in Les Landes de Gascogne. This unspoiled and natural forest environment is the unique source of pine bark. Pycnogenol is one of the most researched ingredients in the natural product marketplace. Published findings have demonstrated Pycnogenol’s wide array of support to the body. Pine bark extract is an all-natural combination of procyanidins, bioflavonoids and organic acids. The extract has three basic properties — it is a powerful antioxidant, selectively binds to collagen and elastin, and promotes the normal production of endothelial nitric oxide, which promotes the normal dilation of blood vessels. As one of the most powerful natural scavengers of free radicals, Pycnogenol combats free radicals before they cause oxidative stress to vital organs. Its super-antioxidant capabilities promote cardiovascular health*


Instantized Branch Chain Amino Acids (IBCAAs) (3 g)
Branched chain amino acids (BCAA) are considered essential, as they cannot be synthesized by the human body and, therefore, must be consumed through diet or supplementation. Unlike other amino acids, BCAA are used primarily by skeletal muscle, making up 30-35 percent of the muscle tissue itself. These amino acids promote healthy muscle growth and retention. As aging occurs, the body’s ability to build and retain muscle tissue or size is reduced, which can result in weakness and frailty. Research has shown that supplementation with BCAA promotes muscle retention in older adults. Additionally, it has been shown that supplementation of BCAA during exercise supports muscle protein synthesis and inhibits protein catabolism (breakdown) and muscle fatigue. By using instantized BCAAs within the isotonic system, there is a quicker dissolution and increased bioavailability.*


Activated B Vitamins (Folinic Acid, Methylcobalamin and Pyridoxal 5’ Phosphate)
B vitamins support numerous metabolic processes in the body. This formula contains the activated forms of select B vitamins to promote optimal use by the body. By using these advanced forms, the body has to work less for utilization and effectiveness is increased. Folinic acid, methylcobalamin (B12) and pyridoxal 5’ phosphate (B6) are known to promote cardiovascular health. Additional B vitamins such as B1, B5, niacin and biotin support many processes allowing this product to work via several mechanisms to increase energy, promote cardiovascular health, decrease stress and improve mood while helping to maintain normal serotonin levels.*


Vitamin C (60 mg)
Vitamin C is a multi-faceted nutrient primarily known for its antioxidant benefits and strong role in immune health. Vitamin C helps support cardiovascular health in a few different ways. Vitamin C protects against LDL peroxidation by scavenging free radicals.*


Vitamin D3 (400 IU)
Vitamin D is a fat-soluble vitamin that is found in some foods and endogenously produced when sunlight strikes the skin and activates vitamin D synthesis. Vitamin D promotes the efficient intestinal absorption of calcium, by supporting the synthesis of calcium-binding proteins to promote normal calcium absorption and retention. Vitamin D also promotes the normal formation of bone and normal bone growth, and bone remodeling by osteoblasts and osteoclasts. Vitamin D deficiency can be caused by factors such as lack of exposure to sunlight, reduced skin synthesis of vitamin D, lower dietary intake, impaired intestinal absorption, and reduced metabolism to active forms of vitamin D by the kidneys, all of which increase with aging. Deficiency has been linked to numerous health concerns and insufficient levels of this vitamin are associated with weak bones and muscle weakness. In addition to promoting strong bones, vitamin D also has other roles in health, including supporting the body’s immune function. Vitamin D has been shown to support normal immune-modulation, and it is thought that supplementation promotes immune health by promoting the body’s normal regulation of T-cell function. 

Frequently Asked Questions about Isotonix® Champion Blend Plus 
Should this product be taken on an empty stomach?
Yes. Maximum absorption occurs when taken on an empty stomach.


I am healthy and athletic. Why should I take Isotonix Champion Blend Plus?
Everyone is vulnerable to the aging process caused by continuous free radicals damage. Athletes tend to be exposed to elevated levels of oxidative stress. Free radicals develop as byproducts during metabolism when calories are processed with oxygen. Athletes inhale 10 to 20 times more oxygen during physical activity over rest periods. The increase in activity creates additional free radicals. In fact, these free radicals are known to limit performance, as free radicals appear to take their toll on muscle tissue. Not only does Isotonix Champion Blend Plus help defend your body against free radicals damage thanks to Pycnogenol, but the inclusion of Instantized Branch Chain Amino Acids can help reduce muscle fatigue, allowing for better workouts.*

What does “Activated” refer to in reference to B-vitamins?
Activated refers to the active forms of vitamins B6, B12 and folic acid. Using forms other than these activated forms requires that the vitamins be enzymatically activated prior to utilization by the body. Not only does this take time and energy within the body, there are circumstances in which this reaction is either slowed or inhibited.


Get Isotonix Champion Blend Plus here 

Tuesday, January 10, 2012

Isotonix®: Shop Your Favorite Brands at SHOP.COM


The Science and
Advantage of Isotonix
Healthy supplementation is about more than just ingredients; it’s about delivery and absorption. by Dr. Jim Wilmer

The Advantage
When we eat food, drink a beverage, or ingest most nutritional supplements, the stomach must secrete diluting juices, enzymes, hydrochloric acid and at least one vitamin-binding protein to begin the process of digestion. This process requires both energy and time — about 40 minutes or more, depending on the size of the meal. Isotonix products are delivered into the small intestine nutritionally concentrated, maximizing the opportunity for absorption of nutrients across cell membranes.

What Is Isotonic?
Isotonix® is a word, and that’s all to a lot of people. What does it mean? Broken down to its roots, “iso” means “the same” and “tonic” means “pressure” or “tone.” When isotonic is used to describe solutions for human consumption, it means having the same fluid pressure as body fluids. Tears, blood, plasma, lymph and other body fluids are all isotonic.
When we ingest food, gastric (or stomach) juice is secreted onto the food and muscular contractions of the stomach mix the contents until a reasonably uniform solution is achieved. The solutions of food (or chyme) that enter the small intestine for absorption are made isotonic by the action of the stomach in a time-consuming process. The fluid pressure of food or isotonic solutions across semi-permeable membranes, such as the walls of the small intestine, is generally referred to as having a particular osmolarity or tonicity. It can be said that when solutions on opposite sides of the membrane have the same osmolarity, they are iso-osmotic or iso-tonic. Normal human blood serum (the fluid portion without cells and platelets) has an osmolarity of 288mOs/kg, as do most other fl uids in the body. Therefore, in physiological terms, when a solution’s osmolarity is the same, or nearly the same, as that of normal human blood serum, it is referred to as isotonic.

Gastric Emptying Time
Why is gastric emptying so important? The answer is simply this: the longer the supplements stay in the stomach, the longer the time before absorption can begin, because no appreciable absorption occurs from the stomach.  Why is gastric emptying time stressed when talking about Isotonix?  Because the fastest emptying time occurs when isotonic solutions enter the stomach.  When the biological sensors in the gastrointestinal tract detect that the ingested solution is isotonic and at a correct pH, the pyloric or duodenal valve at the lower end of the stomach remains open and the solution is squirted into the small intestine. Absorption of the nutrients by the intestinal mucosa then starts to occur.

Concentration and Absorption
Concentration and absorption are factors that go hand in hand for the proper use of nutritional supplements.  Concentration, the amount of nutrient dissolved in a given amount of solution, is directly related to the efficiency of nutritional absorption. It is known that the greater the concentration (as milligrams of nutrient per milliliter of solution at the absorption site), the greater
the rate and amount of absorption. Because Isotonix solutions experience little dilution in the gastrointestinal tract, they arrive at the absorption sites in high concentration to assure effi cient absorption.  Isotonix®


Jim L. Wilmer, Ph. D. is Chief Science Officer at Market America and has been employed by the company for over 15 years. He earned a doctorate from Cornell University in environmental toxicology (1991), a master of science in biolog y from East Tennessee State University (1974), and a bachelor of science from Wofford College (1972). Dr. Wilmer has 44 peer-reviewed publications in journals, including Cancer Research, Journal of Investigative Dermatology, Mutation Research, Environmental Mutagenesis, Cell Biology and Toxicology, Cytogenetics and Cell Genetics, Angiology, and Phytotherapy Research.

Thursday, October 27, 2011

Introducing PRIME™ Ultimate Longevity Formula by Isotonix®

Introducing PRIME™ Ultimate Longevity Formula by Isotonix®
It is a pleasure to announce that Prime Ultimate Longevity Formula by Isotonix, specially designed to promote the health of mature adults, is now available.
While other products typically support only one aspect of healthy aging, Prime Ultimate Longevity Formula by Isotonix is designed for the aging adult who wants to maintain both an alert mind and an active body.  Prime Ultimate Longevity Formula by Isotonix is formulated with Huperzine A, which aids in improving memory and cognitive function, and AjiPure® Instantized Branched Chain Amino Acids, which promote healthy muscle retention.
  • Promotes healthy muscle retention and use*
  • Aids in improving and enhancing memory*
  • Helps reduce muscle fatigue*
  • May help inhibit mild inflammation associated with the aging process*
  • Supports cognitive performance*
  • Provides antioxidant protection to minimize the effects of free radicals that affect the aging process*
  • Helps support nerve function and blood flow in the heart*
Get Prime Here through Market America & Shop.com 

Isotonix Prime Ultimate

What are Branched Chain Amino Acids?



Amino acids are the building blocks of proteins and play an important role in metabolism. Branched-chain amino acids (BCAAs) are a special class of essential amino acids that the body obtains from proteins found in food, especially meat, dairy products, and legumes. They include leucine, isoleucine and valine. “Branched-chain” refers to the chemical structure of these amino acids. BCAAs account for about 35% of the amino acids in muscle protein.

BCAAs are absorbed into the bloodstream and are taken up directly by the muscles. This means that dietary intake of BCAAs correlates to plasma levels and concentrations in muscle tissue.  BCAAs are also used by the body as an energy source and thus are oxidized during exercise. This process, the metabolic breakdown of complex molecules into simpler ones that often results in a release of energy, is called “catabolism.”

But BCAAs do more than act as building blocks and energy sources.
In a recent study published in AGING, researchers found that ingesting a mixture of BCAAs expressed genes involved in antioxidant defense, and there was a marked reduction of reactive oxygen species (ROS) production.  Also, the researchers observed that BCAA intake preserved muscle fiber size and improved physical endurance.

Another study explored the link between BCAA consumption and mitochondrial biogenesis, which act as the center of cellular energy production.  In it, researchers found that BCAA supplementation increased mitochondial creation and sirtuin 1 expression in heart and muscle cells.  Sirtiuns help weakened or injured cells to survive by stabilizing DNA, causing the release of protective antioxidants. This research indicates that BCAAs can play a role in anti-aging.
In summary, BCAA supplementation has broad benefits including maintenance of muscle tissue, energy production, and muscle endurance.  BCAA application goes far beyond the traditional use as a body building supplement and now this essential nutrient is being looked at also for maintaining one’s health as we age.

Dr. Mark Lange, Ph.D., is the Science Director for the Institute for Nutraceutical Advancement and has more than 15 years experience in the nutraceutical, health care and pharmaceutical research and management. Dr. Lange has earned a national reputation in the nutraceutical field for Quality Control policies and analytical testing methods and standards.